Cross-functional quality strategy


A quality strategy is an essential component of the overall business strategy and describes the efficient realisation of quality requirements by entrepreneurial efforts. The cross-functional quality strategy focuses on structural as well as operational organization of the company, provides required methods and tools and ensures the implementation of all planning, controlling and optimizing activities to achieve and to safeguard the company's quality targets.

Initial situation

  • Increasing integration of information and communication technologies in vehicles by cross-industry business models

  • Decreasing real net output ratio with continuously increasing product complexity

  • Ever shorter innovation cycles with increasing individual customer requirements


  • Long term ensuring of the product and process quality by using all available or required internal and external resources

  • Early integration of all relevant departments

  • Provision of a standardised procedure to improve the quality and sustainable reliability