Trend and business model analysis


Firstly trends and business models represent neutral factors. Their relevance for the company can be evaluated only after their identification. As part of this analysis the effects of the sector-typical influences as well as effects of trends across all industries are investigated with regard to the quality strategy and recommendations for action are provided.

Initial situation

  • Due to the high number of trends and innovative business models a continuous monitoring including a relevance analysis is related to an intensive use of resources

  • Especially larger companies have longer set-up times for modification process caused by their many employees and complex company structure


  • Continuous monitoring of Innovations/ developments in the market environment

  • Early recognition of market trends, evaluation of relevance and provision of recommendations for action

  • Increasing the scope for action by intelligent networking of the collected data